When successful Swedish fashion designer Veronica Virta was to open her flagship store in fashionable Sturegallerian in Stockholm she wanted the ambience to be internationally elegant with a touch of glamour. This was achieved with the use of a soft base of beige, white and gold. The idea was to let the beautiful clothes be the main part of the décor. Hence, Veronica's stylish tweed jackets was hung on walls and in the windows to really catch the eye of the visitor.
